Last week we officially launched SmoothieBox to bring healthy, thoughtfully-sourced Collagen Super Smoothies to the masses. The mission behind the company is to improve the breakfast experience for those looking to kick-start their day with vital nutrients and energy without the sugars and chemicals that fill many smoothies, and breakfast shakes currently on the market.
One of the most significant benefits of our smoothies is that they are an excellent source of protein. Protein is essential to building lean tissue, which is vital for muscle repair after exercise or to maintain healthy muscle mass as you age.
Our Super Smoothies are nutrient-rich and made with clean, healthy ingredients. In terms of protein, they are packed with more than 24 grams of protein — 20 grams of which come from grass-fed collagen. According to a recent study on optimal total protein intake, it is recommended that to build muscle, an average woman, one weighing 130 pounds, should consume 24 grams of protein per meal. For a 175-pound man, that per meal total protein intake should be 32 grams of protein. For most people, regardless of weight, it is recommended that you should get 15 to 25 grams of protein at each meal. More and more, researchers are finding that it is most beneficial to spread out protein intake throughout the day.
A Collagen Super Smoothie will help maintain weight, recover from workouts, and build muscle as part of a diet that also has protein with lunch, and say, a steak with dinner.
And guess what? Collagen is one of the best ways to add protein to your diet.
Collagen is natural protein in our bodies; it is the main structural protein in skin, hair, and nails, and also is a vital protein in our connective tissue. It is a polypeptide, which means that it is a long amino acids chain made up of arginine, glycine, hydroxyproline, and proline. An adverse outcome of the evolution of our diets is that the average American gets too much muscle meat and not enough collagen.
Because it is derived from the mostly unused parts of a cow, its use in our smoothies is an extension of ButcherBox’s mission to limit waste in the meat industry when possible. One way ButcherBox does that is by including cuts of meat — grass-fed beef, in particular — that, although delicious, usually go to waste because they are not familiar to meat consumers. Collagen comes from parts of the cow — such as the skin, tendons, cartilage, and other gelatinous areas — that have long been the wasted byproducts of the modern meat industry.
Unlike other protein sources, our grass-fed collagen does not include a litany of hard to pronounce chemicals, and, best of all, has no flavor. When you consume a Collagen Super Smoothie, you will taste the rich flavors like clementine, pineapple, ginger, and cacao. No chalky protein powder tastes in our SmoothieBox breakfast smoothies, just real food.
The benefits of collagen go far beyond its use as an excellent protein source. It has healthy amino acids that are difficult to get into your diet through typical muscle meats. Collagen also helps your body get the 10 grams of glycine — which is difficult to get in a regular American diet — it should get per day for essential metabolic processes. The intake of collagen helps the human body produce its own collagen, which can enhance skin hydration, improve skin elasticity, and maintain firm skin. Collagen is also believed to help with bone and joint health and digestion and a healthy gut.*
In his Mark’s Daily Apple blog, fitness author and blogger Mark Sisson has extolled the virtues of collagen as a protein source that has other added value. “As I’ve dug deeper into this topic to uncover the many benefits dietary collagen can bestow upon us, I’m convinced collagen is an essential part of the human diet.”
While the various benefits of collagen, especially its value as a protein source, play a central role in the overall health component of our SmoothieBox, it is only part of what makes our smoothies unique. SmoothieBox is not just convenient; each smoothie includes a full serving of organic vegetables, no added sugars or sweeteners, and all the right nutrients for a healthy start to your day.
SmoothieBox aims to change breakfast; with countless smoothie lovers already signed up to get protein-rich, healthy, and delicious breakfast smoothies when they ship out in later summer 2018, it already has.
*All of these statements about collagen’s health benefits have not been evaluated by the Food and Drug Administration, and, as such, our collagen is not intended to diagnose, treat, cure, or prevent any disease.